As a long-time digital marketing authority, businesses routinely seek my advice on any number of search-related topics. Chief among them is ‘How should we respond to Google’s latest algorithm update?’ That said, Google has done it again—albeit on a larger scale. They’ve integrated Google Panda into their core search ranking algorithm. This, has led to
When it comes to delivering a message, they say a picture is worth 1,000 words. If a picture is worth 1,000 words, just imagine what a great video is worth. This is doubly true, as it relates to your SEO. Which is why I often encourage clients to take advantage of YouTube and video SEO.
Have you ever noticed questionable numbers or odd referral sources in Google Analytics and wondered what was going on? If this sounds familiar, there’s a high likelihood that you’ve fallen victim to Google Analytics spam. While far less widespread than other forms of spam, every year more website owners approach us for ghost spam help.
If your website is not responsive to mobile devices or does not display properly on the various screen sizes, in the coming weeks or months you could find it more difficult for you to rank on Google. Google’s Mobile Warning Notifications - The Back story Not long ago Google announced that they’d begun sending mass
As a search engine marketing professional, I receive numerous questions from clients about organic SEO rankings. Perhaps the most common question is “what type of return should I expect from my SEO budget?” Unfortunately, there is no clear cut answer to this question – so the answer is that ‘it depends…’ For instance, since it
Have you noticed a significant drop in your website’s search engine rankings or substantial changes in your organic search engine traffic? If you are noticing these types of changes, it could be because your site was penalized by Google Penguin 3.0. Alternatively, maybe your website hasn’t been penalized but after hearing about the Penguin update
A completely new version of the Google Quality Ratings Guideline is now available for quality raters to rate websites for Google. There is little semblance between the old and the rewritten version. Google is set to provide the most trustworthy and credible websites to users. To be among the top ranked sites, the web making
Part of delivering effective SEO services is understanding the current climate of search based website traffic. By that I mean staying up to date on what Google is up to and the other search engines. This year (2012), there have been some major algorithm changes by Google named "Panda" and "Penguin". To understand the changes,
Search engine marketing is a highly cost effective way of marketing your business. As more consumers turn to the internet to find the products and services they need, it's imperative that every business undergo some sort of search engine marketing campaign to capture the attention of these consumers and drive them their way. However, if
SEO is the Rodney Dangerfield of online marketing ---it just can’t get no respect. (Did ya hear his voice in your head when you read that) Developers view SEOs with suspicious eyes at best, business owners think SEO is all about ranking and link building, and many SEOs don’t even know the basics. Case in
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