You’ve got a brand new website and have already begun promoting it. The only thing left is getting the phone to ring and achieving your company’s ROI goals. However, between you and the desired outcome is one of the greatest obstacles of modern-day web marketing - Google's search algorithms. If your business is to
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Facebook canvas ads are one of the newest developments in social media marketing, which recently became available to advertisers around the world - after months of testing. These advertisements were designed specifically for the Facebook mobile platform, and provide a unique, immersive experience for the user. When clicked, the ad goes full-screen and users
As a long-time digital marketing authority, businesses routinely seek my advice on any number of search-related topics. Chief among them is ‘How should we respond to Google’s latest algorithm update?’ That said, Google has done it again—albeit on a larger scale. They’ve integrated Google Panda into their core search ranking algorithm. This, has led to
Social media has become the de facto marketplace for millions of businesses around the world. With over 500 million tweets daily and hundreds of millions of Twitter users, Twitter advertisements represent a tremendous marketing opportunity for your small business. Exposure on this social media platform can drive brand awareness, leads, and even sales for your
Meet the New Google+Last month we published a post in which we asked, “Is This the End of Google+?”. Well, it appears that we now have our answer, as Google has responded loud and clear with a resounding, “No!”. In fact, over the last few days users who’ve logged into + have been greeted with
We live in a world where digital marketing is continually evolving and growing. While Google had the monopoly on the PPC market until a few years ago, Facebook has managed to hit the market strong with their own tool – Facebook Ads. After utilizing the service ourselves, we can see why it has begun to
When it comes to mystery and intrigue, Google is in a class of its own. Indeed the search engine juggernaut is well-known for keeping the tech industry, search engine optimization specialists, as well as local businesses wondering, ‘what’s next?’ So it may come as no surprise to you that they’ve done it again! In typical
When it comes to delivering a message, they say a picture is worth 1,000 words. If a picture is worth 1,000 words, just imagine what a great video is worth. This is doubly true, as it relates to your SEO. Which is why I often encourage clients to take advantage of YouTube and video SEO.
Have you ever noticed questionable numbers or odd referral sources in Google Analytics and wondered what was going on? If this sounds familiar, there’s a high likelihood that you’ve fallen victim to Google Analytics spam. While far less widespread than other forms of spam, every year more website owners approach us for ghost spam help.
Google recently issued two conflicting statements pertaining to requesting links from webmasters. One seemed to indicate that the mere act of asking for links could get you penalized, while a follow up clarification from Google seemed to endorse this method of building new links. Although this may raise uncertainty regarding the practice of requesting links,