SEO

Making Sense of Google’s Recent Core Algorithm Update

2018-04-05T23:12:27+00:00

As a long-time digital marketing authority, businesses routinely seek my advice on any number of search-related topics. Chief among them is ‘How should we respond to Google’s latest algorithm update?’ That said, Google has done it again—albeit on a larger scale. They’ve integrated Google Panda into their core search ranking algorithm. This, has led to

Making Sense of Google’s Recent Core Algorithm Update 2018-04-05T23:12:27+00:00

Seven Ways to Improve Your Search Rankings Using Video SEO

2018-04-05T23:30:47+00:00

When it comes to delivering a message, they say a picture is worth 1,000 words.  If a picture is worth 1,000 words, just imagine what a great video is worth. This is doubly true, as it relates to your SEO. Which is why I often encourage clients to take advantage of YouTube and video SEO.

Seven Ways to Improve Your Search Rankings Using Video SEO 2018-04-05T23:30:47+00:00

Stop Referral Spam in its Tracks – Before It Ruins Your Data

2018-04-05T23:33:39+00:00

Have you ever noticed questionable numbers or odd referral sources in Google Analytics and wondered what was going on? If this sounds familiar, there’s a high likelihood that you’ve fallen victim to Google Analytics spam. While far less widespread than other forms of spam, every year more website owners  approach us for ghost spam help.

Stop Referral Spam in its Tracks – Before It Ruins Your Data 2018-04-05T23:33:39+00:00

Google Is Forcing You To Make Your Site Mobile Friendly. Learn What To Do Now.

2018-04-06T00:53:15+00:00

If your website is not responsive to mobile devices or does not display properly on the various screen sizes, in the coming weeks or months you could find it more difficult for you to rank on Google. Google’s Mobile Warning Notifications - The Back story Not long ago Google announced that they’d begun sending mass

Google Is Forcing You To Make Your Site Mobile Friendly. Learn What To Do Now. 2018-04-06T00:53:15+00:00

Calculating SEO ROI – What Would Warren Buffett Do?

2018-04-06T00:56:05+00:00

As a search engine marketing professional, I receive numerous questions from clients about organic SEO rankings. Perhaps the most common question is “what type of return should I expect from my SEO budget?”  Unfortunately, there is no clear cut answer to this question – so the answer is that ‘it depends…’ For instance, since it

Calculating SEO ROI – What Would Warren Buffett Do? 2018-04-06T00:56:05+00:00

Google Penguin 3.0 Recovery

2018-04-06T01:02:04+00:00

Have you noticed a significant drop in your website’s search engine rankings or substantial changes in your organic search engine traffic? If you are noticing these types of changes, it could be because your site was penalized by Google Penguin 3.0. Alternatively, maybe your website hasn’t been penalized but after hearing about the Penguin update

Google Penguin 3.0 Recovery 2018-04-06T01:02:04+00:00

Google Updates Their Website SEO Rating Guide. Better Check Your Site!

2018-04-06T01:08:40+00:00

A completely new version of the Google Quality Ratings Guideline is now available for quality raters to rate websites for Google. There is little semblance between the old and the rewritten version. Google is set to provide the most trustworthy and credible websites to users. To be among the top ranked sites, the web making

Google Updates Their Website SEO Rating Guide. Better Check Your Site! 2018-04-06T01:08:40+00:00

Our 2012 – 2013 Google Approved SEO Strategy

2018-04-06T01:58:35+00:00

Part of delivering effective SEO services is understanding the current climate of search based website traffic. By that I mean staying up to date on what Google is up to and the other search engines.  This year (2012), there have been some major algorithm changes by Google named "Panda" and "Penguin".  To understand the changes,

Our 2012 – 2013 Google Approved SEO Strategy 2018-04-06T01:58:35+00:00

5 Common Mistakes of a Search Engine Marketing Campaign

2018-04-06T02:19:52+00:00

Search engine marketing is a highly cost effective way of marketing your business. As more consumers turn to the internet to find the products and services they need, it's imperative that every business undergo some sort of search engine marketing campaign to capture the attention of these consumers and drive them their way. However, if

5 Common Mistakes of a Search Engine Marketing Campaign 2018-04-06T02:19:52+00:00

Think of SEO as Part Science and Part Art

2018-04-06T02:34:38+00:00

SEO is the Rodney Dangerfield of online marketing ---it just can’t get no respect.  (Did ya hear his voice in your head when you read that) Developers view SEOs with suspicious eyes at best, business owners think SEO is all about ranking and link building, and many SEOs don’t even know the basics.  Case in

Think of SEO as Part Science and Part Art 2018-04-06T02:34:38+00:00
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MISSION

Create dynamic, ROI focused websites and provide ethical internet marketing services that generate ROI while exceeding our clients expectations in communication and results.

APPROACH

We developed our approach around 5  core concepts:

  • Study your website and identify your business goals
  • Target your audience
  • Understand your online competitors
  • Provide effective, ethical “white hat”, quality Internet services
  • Provide personalized and consistent communication

PRINCIPLES

It’s All About Getting You ROI! As you can see by the name of the company ROI4my.com, ROI for your .com is critical to us. We use a balanced approach that focuses on short term gains in ROI and achieving long term goals.