You’ve got a brand new website and have already begun promoting it. The only thing left is getting the phone to ring and achieving your company’s ROI goals. However, between you and the desired outcome is one of the greatest obstacles of modern-day web marketing - Google's search algorithms. If your business is to
As a long-time digital marketing authority, businesses routinely seek my advice on any number of search-related topics. Chief among them is ‘How should we respond to Google’s latest algorithm update?’ That said, Google has done it again—albeit on a larger scale. They’ve integrated Google Panda into their core search ranking algorithm. This, has led to
Website maintenance and optimizing have never been more tedious thanks to Google’s Panda, Hummingbird, and Pigeon updates. But just when you thought you've passed all of Google’s security tests along comes a new change recently announced in June at Google’s Annual I/O developer’s conference. The announcement explains why HTTPS sites may get better rankings in Google.
The great hotelier Conrad Hilton built a chain of hotels across the world. His philosophy was that if you build a hotel in the right place you would make money. For him, choosing a spot for a hotel was about three things: location, location, location. He saw no point in building hotels where there was
This is a random list of 20 things I found fascinating about Google that you may not know. It's the 2nd in a series I'm writing after I recently read the book; Steven Levy’s “In The Plex” - How Google Thinks, Works and Shapes Our Lives. I hope you find it as interesting as I
The Anatomy of a Large-Scale Hypertextual Web Search Engine is a document written by Sergey Brin and Larry Page, the founders of Google in the early days before it was a "company". In it, they explain how Google works including PageRank as they conceptualized it back then. I was participating in and following a discussion on LinkedIn
Why are you obsessed with being #1 in Google? What you need is traffic and customers, RIGHT? I know, I know everyone thinks TO GET traffic and customers you NEED to be #1 in Google. Nonsense... Even if you do reach that coveted spot does that mean you will have more customers? Maybe...What happens when they
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