We live in a world where digital marketing is continually evolving and growing. While Google had the monopoly on the PPC market until a few years ago, Facebook has managed to hit the market strong with their own tool – Facebook Ads. After utilizing the service ourselves, we can see why it has begun to
Today, I'd like to highlight what could be easily one of the biggest misconceptions in digital marketing. It concerns the use of Google's Display Network. Many people mistakenly believe that, since the platform is based on the brand awareness display ad model, Google Display Network ads have no place in performance driven media plans. However,
Online marketing is more effective and efficient when your marketing strategies are targeted towards the right audience. With pay per click marketing, you can easily segment your market and direct targeted and optimized paid ad campaigns. In this guide, you will learn how to maximize your PPC campaigns to bring in new leads and increase
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