Today, I'd like to highlight what could be easily one of the biggest misconceptions in digital marketing. It concerns the use of Google's Display Network. Many people mistakenly believe that, since the platform is based on the brand awareness display ad model, Google Display Network ads have no place in performance driven media plans. However,
The Google - Twitter partnership is official, with tweets already beginning to show up in the mobile search engine results. While tweets are not yet visible on desktop searches, Twitter data is already populating on Google's mobile search app. Likewise, the search engine giant promises to bring similar functionality to non-mobile searches in the very
Once the preferred choice of web surfers the world over, it is not surprising to learn that Internet explorer is being put out to pasture. (Finally!) Ever since other major players have entered the market, IE has experienced a steady decline in usage. I gave up IE for Firefox years ago and eventually switched to
If your website is not responsive to mobile devices or does not display properly on the various screen sizes, in the coming weeks or months you could find it more difficult for you to rank on Google. Google’s Mobile Warning Notifications - The Back story Not long ago Google announced that they’d begun sending mass
As a search engine marketing professional, I receive numerous questions from clients about organic SEO rankings. Perhaps the most common question is “what type of return should I expect from my SEO budget?” Unfortunately, there is no clear cut answer to this question – so the answer is that ‘it depends…’ For instance, since it
Have you noticed a significant drop in your website’s search engine rankings or substantial changes in your organic search engine traffic? If you are noticing these types of changes, it could be because your site was penalized by Google Penguin 3.0. Alternatively, maybe your website hasn’t been penalized but after hearing about the Penguin update
The outdoor advertising market is an industry ripe for change. For far too long, the field of out of home media has been grossly inequitable. Indeed, while billboard advertising offers tremendous opportunities to some; for others it has long symbolized inequality. However, one company aims to change the mobile billboard industry. That company is Zeusvision.
Website maintenance and optimizing have never been more tedious thanks to Google’s Panda, Hummingbird, and Pigeon updates. But just when you thought you've passed all of Google’s security tests along comes a new change recently announced in June at Google’s Annual I/O developer’s conference. The announcement explains why HTTPS sites may get better rankings in Google.
A completely new version of the Google Quality Ratings Guideline is now available for quality raters to rate websites for Google. There is little semblance between the old and the rewritten version. Google is set to provide the most trustworthy and credible websites to users. To be among the top ranked sites, the web making
Facebook has recently introduced a new way to make remarketing on its site even better. Two new enhancements will provide advertisers with better advertising options targeting consumers who frequent the site. Facebook's new features are multi-product ads and new changes to Custom Audiences. For those of you that may not know, Remarketing is the type of
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